I built and ran Sierra Blue Pools — a field service company. I know what it costs when the phone goes unanswered, when a tech shows up without the right parts, when follow-up falls through the cracks. I know because those were my dollars.
Then I worked inside Carvana — an operation that scaled from $5.6B to over $13.7B in revenue — where AI-driven systems read operational data across millions of transactions, surfaced patterns that weren't visible in any report, and flagged variance in real time. That operation didn't outcompete traditional car dealers by working harder. It outcompeted them by reading its own data faster and acting on it.
Between those two experiences, I've served as fractional CTO for multiple $50M+ field service companies across trades — sitting inside operations, pulling data, and building the systems layer that connects what the FSM captures to what the business actually needs to act on.
Spaid is the synthesis. The same operational intelligence systems that helped Carvana outcompete legacy dealers — applied to a 50-tech HVAC operator in ServiceTitan. The same pattern: your data is already there. Nobody has built the system to read it at the right level, in real time, on your behalf.
That's what the forward-deployed engineer + the Spaid toolkit does.
Founded Sierra Blue Pools. Operated in the field. Managed dispatch, techs, and customer experience as an owner-operator — not a consultant observing from the outside.
At Carvana, operational intelligence systems processed millions of data points daily — reducing costs, improving speed, and improving customer experience in ways competitors couldn't match without the same infrastructure. The pattern transfers directly to field service.
Served as fractional CTO across multiple field service companies at $50M+ revenue — pulling FSM data, building reporting layers, and identifying where operational variance was costing the most money across the field and back-of-house.
Every field service company on ServiceTitan, HCP, FieldEdge, or Jobber is already capturing the data that would tell them where margin is going, why callbacks happen, and which CSRs are losing bookings. Nobody has read it at the pattern level.
Carvana didn't have better salespeople than CarMax. It had better systems reading operational data in real time and surfacing what required action. Field service operators have the same opportunity — the data is in the FSM, the pattern recognition layer isn't.
A software tool doesn't change how your techs execute, how your CSRs book, or how your dispatcher assigns jobs. A forward-deployed engineer who reads your data, rides with your techs, and deploys the system changes the outcome. That's what Spaid is.
We pull your FSM and call data, map your top three revenue leaks, and tell you exactly what's recoverable — before any engagement begins.
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