Field-to-Office Communication

The job closes in the field. The follow-up dies in the back office. Every broken handoff is a revenue event — and they’re all measurable.

A Spaid engineer maps every handoff stage from first call to post-service follow-up, quantifies where revenue falls through, and automates the triggers that prevent it from happening again.

Where Handoffs Break

Where handoffs break and what they cost.

Every broken handoff has a dollar value. The CSR who doesn’t book the call. The dispatcher who doesn’t communicate ETA. The tech who closes the job but doesn’t trigger follow-up. The office that never circles back on the unsold estimate. Each one is measurable, trackable, and fixable.

The Missed Booking

Inbound call answered, but CSR doesn’t complete the booking. Could be an objection they didn’t handle, a question they couldn’t answer, or a hesitation they didn’t address. Without call scoring, you know the booking was missed — not why or how often.

15–25 pt booking rate variance CSR to CSR

The Dropped Estimate

Tech submits the quote. Job marked “estimate sent” in FSM. No follow-up is triggered. No one in the back office knows to call. 35–50% of unsold estimates never get a follow-up contact.

35–50% of unsold estimates get no follow-up

The Silent After-Job

Job completes. Tech marks it done. Customer hears nothing — no confirmation, no follow-up, no membership offer, no next service reminder. The next call they make is to a competitor.

$150K–$350K/year in lost follow-up revenue
Why Existing Solutions Fail

Hoping the handoff happens vs. automating it.

Most operators know their handoffs are broken. The fix isn’t training people to remember — it’s building triggers that fire automatically from FSM job status changes.

What you've tried before

Manual follow-up reminders

Requires someone to remember to check the job status and make the call. Fails at volume, inconsistent across shifts.

CRM follow-up tools

Separate from the FSM. Requires manual data entry to trigger. Adoption fragile. Doesn’t connect to field completion status.

Call scripts and training

Improves individual behavior temporarily. Doesn’t address the structural gap — follow-up requires a trigger, not just a reminder.

Weekly review meetings

Reviews what fell through last week. Doesn’t prevent it from happening this week. No automation layer.

VS
What forward-deployed looks like

Call recording analysis maps every handoff failure

Scores calls for booking completion, objection handling, and follow-up triggers — identifies where each stage breaks down with rep-level specificity.

Follow-up automation triggers from FSM job status

Estimate sent → follow-up sequence starts. Job complete → post-service message fires. Membership offered but not closed → re-engagement queued. No manual handoff.

CSR coaching system from top-CSR patterns

Scores each rep against how your best CSR handles the same call — surfaces where the booking is dropped, what’s missing, how to close the gap.

Drift detection monitors handoff completion rate daily

Booking rate, follow-up rate, post-service communication rate — flagged when any stage drops below baseline, across all handoff stages.

Engineer + Software

How the engineer and software fix the handoffs.

Four tools mapping every handoff stage from first call to post-service follow-up.

Call Recording Analysis

Where the call falls apart, by rep and stage

Transcribes and scores every inbound and outbound call against a set of handoff criteria — booking attempt made, objection handled, follow-up triggered, ETA communicated. Surfaces failure patterns by rep, by time of day, by call type. First 30 days is diagnostic — you see the full picture before anything changes.

Follow-Up Automation

Triggered from your FSM, not from memory

Connects to your FSM job status via API. When a job moves to “estimate sent,” “job complete,” or “membership offered,” the appropriate follow-up sequence fires automatically. No manual step, no new tool, no new login for your CSRs or dispatchers.

CSR Coaching System

Close the booking rate gap from the inside

Scores each CSR’s calls against top-performer patterns — not generic scripts, your best rep’s actual decision logic. Surfaces coaching cues at the individual rep level: this rep drops 18% of bookings when the customer asks about price, this rep doesn’t offer membership on 60% of eligible calls.

Drift Detection Engine

Every handoff stage monitored daily

Tracks booking rate, follow-up completion rate, post-service communication rate, and ETA communication consistency — daily, by rep, by shift, by branch. Flags when any stage drifts below baseline before it becomes a systemic problem.

Measured Outcomes

What operators measure after 90 days.

Back of House
2–3×
Improvement
Follow-Up Rate
Automated follow-up cadence from FSM job status triggers replaces manual process.
Back of House
10–18
Points
CSR Booking Rate
Rep-level coaching from top-CSR patterns closes the booking rate variance.
Back of House
35–50
% Fewer
Dropped Estimates
Automated follow-up sequences eliminate the manual step that causes most drops.
Back of House
40–60
% Reduction
Missed Call Impact
Call capture optimization and staffing alignment to peak volume.
Related Problems

Operators fixing handoff gaps also address:

The Measured Pilot Guarantee

If we don't identify $200K, you pay nothing.

Our Full-Operation Audit (Days 1–30) maps every revenue leak — field and back of house. If we don't identify at least $200,000 in recoverable annual revenue, we refund Phase 1 in full. You keep all audit deliverables.

After kickoff, we ask for about 30 minutes a week of your ops leader's time.

Zero risk. Full-operation visibility. Founding customer pricing: 40% below standard rates.
Start Here

45 minutes. Your data.
No commitment.

We'll start with a recent export or sample call data from your FSM and call system, show you the biggest leaks, and scope the engagement. Full access happens only if you proceed to the audit.

Accepting 2–3 founding operators · $20M–$100M revenue · 40–120 techs · On a modern FSM